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mkzhang
Joined: Jun 12, 2008
# Posts: 3
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Posted: 2008-Jul-22 14:30
Hey guys, I have a tricky question about Google and SEO.
I know its important to keep your content up to date in some extent.
But say you have a site that is basically running on a template, the top banner and bottom footer are the same for every single page in the site and only the body section is unique to each individual page.
Now if I go about updating, and slightly changing the body content of the site, How will Google look upon that?
Provided that I am not writing junk or keyword spamming. Will Google just ignore it because of the way the site works, regard it well, or makes no differences at all?
Thank you 
Mike
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-Jul-22 15:03
Google lives in the "now"; your pages are periodically spidered, and Google will then make any adjustments needed for the change.
Google rankings aren't 'absolute' - they seek the best match in response to each search query. So, any changes could improve your place in some searches, reduce your position in others.
If the amount of 'unique' content is small compared to the total code on a page, then that unique content is effectively diluted, so *every* search has rather less chance of finding your page than a page that has, say, much less 'shared' content, and / or rather more 'unique' content.
There's no 'magic formula' for exactly the right amount, but I think it's wise to aim at a minimum of around 500 words per page, and link to 'local pages' and 'topic indexes' rather than have scores of links on every page.
Also consider what shared information could be taken to, for example, a 'contact' page, an 'about' page or even a 'privacy policy' page.
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mkzhang
Joined: Jun 12, 2008
# Posts: 3
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Posted: 2008-Jul-22 15:09
I see, cool.
Thanks for your advice, the diluting is a problem hrm.. due to the nature of the site, I can't do much about the abundance of local links either.
I'm trying to make the best of what I've got, I was just wondering if Google gives brownie points for you updating your site regularly.. but I guess from what you said there isn't exactly a straight answer to that?
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-Jul-22 15:42
'it depends' - on many things.
There's advantages and disadvantages in changing pages - and more disadvantages than advantages in changing the *site* - other than adding new content, which is usually good.
Change for the sake of change, er, changes: that's neither good nor bad, just different. But it may affect other peoples' links and bookmarks, which may do harm. And recent changes to a page means that searchers may not find what they expected, and they may not come back.
Get in the mind set of building your pages for *people*, and Google generally follows. Tinkering for SE purposes is usually time you could have more usefully spent adding new content.
SEs - like people - want unique, focussed, interesting, well made pages. Get that right and there's little need to tinker!
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ejlsef1
Joined: Jul 29, 2008
# Posts: 1
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Posted: 2008-Jul-30 04:26
First let me say I know nothing about seo or adwords.
I have an ugly old site which sells automotive workshop machinery. I update with stock pictures and descriptions on a couple of pages about twice a month.
Despite that, I am always on the first organic google page for my keywords, as this is a very small and local market niche, with a very old website.
What I have noticed is that I often go to the top after an update. If I do not update for a couple of months, I slide down towards no 10 on the first page.I realize this may not be helpful to you, but sadly, that is about all I know...so far. This looks like a very good forum to begin learning, and thank you all for the great posts, I have a daughter with an online business with just ad-words, and it is very expensive to buy ad-words in her niche, so I need to know how to help her to reduce her biggest overhead. Google.
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mkzhang
Joined: Jun 12, 2008
# Posts: 3
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Posted: 2008-Jul-30 18:58
Thanks for the good info, I noticed something similar as well but it doesn't work as well on highly popular terms. But I will keep experimenting with it to see how much updating will affect the search rankings.
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