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Issue # 200 (07-07-2003)

Welcome Back To the Gazette

After a long leave (nearly 16 months), we're back. As you may have heard by now, Jim Wilson: the originator of The Gazette and founder of Jimworld, passed away in early May, 2003, following an 18 month battle with heart disease. We publish this issue of the gazette in his memory, and with his blessings. (More About Jim Wilson)

Scumbag of the Week
Have you noticed that Overture Banners aren't showing on the forums any longer? In part, that's because their last contract ran out. But we've made the decision, perhaps to our own financial detriment, to not pursue them as sponsors to the forums again. As most of you probably have heard by now, Overture, the leader in the Pay-Per-Click search engine world, has partnered with one of the more notorious Scumware merchants: Gator. Yes, your hard-fought for keyword positions are no longer simply being shown as part of search results on most of the major search engines as supplement to a relevant search. They're now being injected and forced into the face of unsuspecting Gator users.

It's sickening beyond comprehension that a company with the reputation and size of Overture has gone down this road. It's not enough that in order to satisfy their Wall Street investors they raised their minimum bid to $.10 (which in itself would earn them this award) -- but now, in an exercise motivated by pure greed, they're going against the very purity that is Pay-Per-Click. The idea that you can select your desired search terms and have them shown to users running a search was a stroke of genius. Now, with this deal, a major part of that promise, at least from Overture, is gone. Now, your paid listings at Overture will not only be shown on every major search engine, but thanks to Gator's "Search Scout" technology, your overture listings will now appear within a pop-up window behind search engines and websites that you didn't bargain for (or signup for). Unsuspecting users, infected with Gator, will have your listings thrust before them, triggered by websites that Gator deems an "appropriate match". Not relevant, not targeted, not search driven. This goes against the PPC model in every way....I hope Overture's investors are happy with the cha-ching that this move will create in their pockets, but you can rest assured, none of us are.

For more information:
About the deal: http://news.com.com/2100-1024-995616.html
Scumware: http://www.scumware.com


Read the Scumbag of the Week section from the Last Issue or in the Following Issue


JimWorld Member comments and feedback ...

Posted On: 04/19/2006 04:35
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 04/19/2006 04:43
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 04/19/2006 04:57
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 04/19/2006 04:10
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 01/04/2008 08:04
Posted By: boltonuv
This "Scumbag of the Week" article is irresponsible. I had not trouble at all in receiving the following response from SpamArrest:

"Hi James,

Thank you for your email.

James, what you see there is absolutely wrong and is done to misguide our users and our new customers from Spam Arrest. We have over 1.5 million customers with us including you. You have been with us for a very long time, James. You can check with any of your contacts whether they have received any junk emails from us. We never do such a thing and its completely against our ethics! We hate spam as much as you do and so, along with stopping it, we make sure that none of our customer's emails are noted as spam. We warn our customers from sending bulk emails about the fact that their contacts might misunderstand their bulk emails as spam and will turn against them and Spam Arrest. A company following only such healthy practices can never do such a thing like spamming. What we value the most is our customer's trust and we will make all efforts to retain that in the best way possible. We never admit your personal information to any third party under whatsoever circumstances. You will find a whole lot of misleading things like this in Internet, James. We have friends and foes like anyone else in this planet.

I hope you will understand us the best way possible, James. Please do let me know if you need any further clarifications regarding this.

Best Regards,
Peter
Technical Support Specialist
Spam Arrest"

In the 3 years that I have used SpamArrest, I personally have never received one complaint from anyone that has been 'spammed' from any theoretical 'spam list' that SpamArrest may have created. I think that their statement above makes it clear that they would not do this.

I behooves you to publish a retraction.

Jim Bolton

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