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gazette
Issue # 205 (09-29-2003)
Peer (to Peer) PressureBalancing between what's required of you, what's expected of you, what works, what doesn't, and more importantly... what YOU want to do, can make for some very long nights for we Web masters. |
| One on One |
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Let's examine an industry, Pay Per Click Search Engines (PPCs), where a little bit of regulation/standards/ethics might change not only the public perception of the industry, but actually improve the overall profitability from the perspective of both the PPCs themselves as well as their advertisers.
PPC is an industry that's a target for quite a bit of fraud. Affiliates (partners) will use automated programs to artificially boost their earnings through the PPCs ... advertisers will very often spend a lot of time (and money) trying to click-down their competition ... and then theres the group that just wants to cause havoc and click on every paid link just for the fun of it. In an effort to provide PPC advertisers, both present, and those contemplating a jump into the fray, with some measure of security and basic expectations, we pose the following questions to the entire PPC industry, and follow these up with our commitment here at JimWorld to begin laying the groundwork to actually set up some of the backend to provide some motion to the ideas. 1. Knowing that there is fraud in the PPC industry .... Would you be in favor of having an RFC and/or guidelines drafted by other PPC operators that would ensure to the advertisers that should they advertise with a "Compliant PPC" that they could be assured of at least a minimal set of fraud screening standards? 2. What are your thoughts in the creation of a shared code base or knowledge base between the PPCs for the purpose of disclosing (privately) findings of abusive individuals, ips, apps, bots, and so forth, so that these standards could be more easily met ? 3. If there was to be erected a "Better Business Bureau" for the PPC industry, with the ability for advertisers and affiliates to have a common community where they could post grievances and for the PPCs to post defenses, would this be a good thing or a bad thing for an industry that of late has come under heavy fire from both advertisers and affiliates? 4. Should all PPC engines consider adopting a common outbound XML structural format to make affiliate integration easier? Currently, there are about 500 PPC engines and 500 different feed formats out there, making the programming and compliance task for affiliate partners a nightmare. 5. Similarly, would you support a common data exchange format for larger partnerships among the PPCs to more easily exchange paid listings among themselves, more easily facilitating integration on a larger scale? What do you think? http://www.jimworld.com/apps/searchengine.forums/action::thread/forum::ppc-search-engines/thread::1064861312/ |
Read the One on One section from the Last Issue or in the Following Issue
JimWorld Member comments and feedback ...
Posted On: 04/19/2006 04:35
Posted By: alfie1848
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?
Posted On: 04/19/2006 04:43
Posted By: alfie1848
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?
Posted On: 04/19/2006 04:57
Posted By: alfie1848
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?
Posted On: 04/19/2006 04:10
Posted By: alfie1848
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?
Posted On: 01/04/2008 08:04
Posted By: boltonuv
Posted By: boltonuv
This "Scumbag of the Week" article is irresponsible. I had not trouble at all in receiving the following response from SpamArrest:
"Hi James,
Thank you for your email.
James, what you see there is absolutely wrong and is done to misguide our users and our new customers from Spam Arrest. We have over 1.5 million customers with us including you. You have been with us for a very long time, James. You can check with any of your contacts whether they have received any junk emails from us. We never do such a thing and its completely against our ethics! We hate spam as much as you do and so, along with stopping it, we make sure that none of our customer's emails are noted as spam. We warn our customers from sending bulk emails about the fact that their contacts might misunderstand their bulk emails as spam and will turn against them and Spam Arrest. A company following only such healthy practices can never do such a thing like spamming. What we value the most is our customer's trust and we will make all efforts to retain that in the best way possible. We never admit your personal information to any third party under whatsoever circumstances. You will find a whole lot of misleading things like this in Internet, James. We have friends and foes like anyone else in this planet.
I hope you will understand us the best way possible, James. Please do let me know if you need any further clarifications regarding this.
Best Regards,
Peter
Technical Support Specialist
Spam Arrest"
In the 3 years that I have used SpamArrest, I personally have never received one complaint from anyone that has been 'spammed' from any theoretical 'spam list' that SpamArrest may have created. I think that their statement above makes it clear that they would not do this.
I behooves you to publish a retraction.
Jim Bolton
"Hi James,
Thank you for your email.
James, what you see there is absolutely wrong and is done to misguide our users and our new customers from Spam Arrest. We have over 1.5 million customers with us including you. You have been with us for a very long time, James. You can check with any of your contacts whether they have received any junk emails from us. We never do such a thing and its completely against our ethics! We hate spam as much as you do and so, along with stopping it, we make sure that none of our customer's emails are noted as spam. We warn our customers from sending bulk emails about the fact that their contacts might misunderstand their bulk emails as spam and will turn against them and Spam Arrest. A company following only such healthy practices can never do such a thing like spamming. What we value the most is our customer's trust and we will make all efforts to retain that in the best way possible. We never admit your personal information to any third party under whatsoever circumstances. You will find a whole lot of misleading things like this in Internet, James. We have friends and foes like anyone else in this planet.
I hope you will understand us the best way possible, James. Please do let me know if you need any further clarifications regarding this.
Best Regards,
Peter
Technical Support Specialist
Spam Arrest"
In the 3 years that I have used SpamArrest, I personally have never received one complaint from anyone that has been 'spammed' from any theoretical 'spam list' that SpamArrest may have created. I think that their statement above makes it clear that they would not do this.
I behooves you to publish a retraction.
Jim Bolton
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