| More Virtual Promote ... Search Engine Forums · Webmasters Toolkit · Free Website Templates · Scumware.com |
 |
| . | ||||
| Virtual Promote Gazette | Home | Subscribe/Unsubscribe | Archives | |
| . | ||||
gazette
Issue # 207 (11-17-2003)
Pay To Play Is Here To StayMarketing your Web site using the search engines has moved, rather quickly, from "Hit or Miss" Optimization into a much more market driven set of options. Does the ability to paying the engines to get what you want level the playing field, or further divide the big guns from the mom and pops ? |
| Diamond in the Rough |
|
We talk a lot here at JimWorld about how important it is to write your Web site / sales copy so that it accomplishes both of your goals: Being Search Engine Friendly (or more accurately: keyword savvy), and SELLING your product. Good copy must present your message in a way that is clearly written, easy to comprehend, yet still be compelling enough to make your visitor click through to your sales page. As we teach here endlessly, when you start "SEO'ing" your copy, you run the risk of altering it's overall goodness in the first three areas, and end up with some weird stuff. Most often, we see people making the mistake of over-doing it on the "compelling" end of things, and having sales copy that is over-laden with ... well ... Bull***t. Enter the Deloitte Bullfighter(TM).
What is it? "A value-added, leverageable, global knowledge repository." "Repurposeable, leading-edge thoughtware that delivers results-driven value." "A future-proof asset that seamlessly empowers your mission critical enterprise communications." Bullfighter could be all of these things, except that we have no idea what any of these things are. In actuality, Bullfighter is software that runs in Microsoft Word and PowerPoint, within Microsoft Windows 2000 or XP. It works a lot like the spelling and grammar checker in those applications, but focuses on jargon and readability. Essentially, it takes the "BS" out, helping to get you away from buzz-word-itis and back to compelling copy that sells. Deloitte Bull Fighter: http://www.jimworld.com/apps/go.php?to=deloitte-bs |
Read the Diamond in the Rough section from the Last Issue or in the Following Issue
JimWorld Member comments and feedback ...
Add your own comment ....
