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How We Track ROI

How do we track ROI?

When someone clicks on one of your advertising banners on a website, or a link within a newsletter or direct email, or does a search at a Pay Per Click Search Engine, or at one of their affiliate sites, your listing will (hopefully) show up in the results, and engage the individual to click on the link. If you are using our tracking service, rather than the visitor being sent directly to your website, the following steps will take place prior to the visitor ending up at your website .....

1. Your listing on the search engine is clicked.
2. The visitor is sent to your entry page, which contains a special HTML tag from advertisingperformance.com, with the settings and paramaters you define (see the Getting Started Guide for more information).
3. Our system will log the "hit" to your website, stamping it for future reporting.
4. We set a single cookie in the visitor's browser, containing only a number, which represents the log file ID of this visit (so that we may reference it later)

If all goes well, the visitor will love your website, and buy your product or service. If they do, they will eventually end up at your "money" page. This could be the "thank you" page that is drawn after someone makes a payment to you, or your "Contact Us" page. We call this the "Money Page", as it indicates that the visitor has reached your site, read its content, and has ended up at a page where they've either already spent money with you (thank you page), or are about to (contact or feedback page). This is entirely up to you. Once on your "money page", we will do the following, assuming, of course, that you have placed the ROI tracking HTML code on this page.

1. We will look for the cookie that we set when the visitor first arrived at your website
2. Having found it, we will reference the original visit in our logs, and "tag" that visit has having been a "sale".
3. Our system will draw a 1x1 pixel invisible image on your page, so as not to be obtrusive.
4. "Sales" without an originating hit (or cookie) are ignored.

That's the entire system. In a nutshell, we tag your visitors prior to them visiting your website, and then flag them, should they buy your product.

You may view reports of your statistics and conversion rates at any time. All statistics are LIVE, 24 hours a day, 7 days per week.